How to Create an Effective Ad Video: 4 Proven Secrets That Work
Updated April 14, 2025
Video Advertising Is Now Available to Everyone.
The internet and the development of digital technologies have done their magic: nowadays, almost anyone can afford a simple promotional video.
But if you don’t want your potential customer to make a sandwich and tea while your ad plays, don’t hesitate to invest just 159 seconds of your time to read this article!
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Rule #1: The Idea Comes First!
We intentionally didn’t emphasize the quality of the video or editing.
Take YouTube, for instance—it's full of low-quality webcam videos that have climbed to the top of the viewership charts.
These videos gained popularity thanks to their viral storyline and creative presentation format.
How do you come up with a great video idea?
Start by watching commercials from well-known brands.
Remember that Volvo commercial where Jean-Claude Van Damme does a split between two moving trucks?
That video has over 118 million views on YouTube!
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Rule #2: Focus on What Benefits the Customer
This is the alpha and omega of marketing.
What’s the biggest mistake new entrepreneurs make in their ads?
They praise themselves, their products, and the quality of their services.
That approach may have worked 30 years ago, when it was enough to simply inform customers about a product and they’d go find it in stores.
Today’s promotional video should show potential customers how the product or service solves a specific problem they face.
An effective ad should be divided into the following logical segments:
- Problem Description – Describe the issue and its possible consequences for the customer.
- Solution Proposal – Introduce your product or service as the solution to that problem.
- Objection Handling – Convince the customer that your product is better than the competition, affordable, and because of a special offer worth acting on immediately.
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Rule #3: Add Creativity!
Everything mentioned above should be cleverly disguised.
Let’s take the problem introduction, for example.
Don’t start your ad with something like:
"Is your sink clogged again?" — That’s uncreative and too on the nose.
It’s best to have a carefully thought-out script.
In this field, the gold standard often lies in edgy, near-scandalous commercials.
One good example is KFC. Check out their video where chickens joyfully head to slaughter to the beat of cool music. There’s just one catch: KFC’s ads are made by tough professionals who know exactly when to stop.
Despite numerous complaints, the ad wasn’t banned and the brand gained massive buzz.
Rule #4: Quality Video and Editing
Now we finally get to the technical side. Yes, the video must be well-shot, professionally edited, and properly dubbed.
This depends entirely on your budget. The rule is simple: create the best quality you can afford.
At MARKUSFILM, we’re here to help you!
Since 2008, our mission has been to enrich the world with new, unforgettable, and top-quality promotional videos.
We’ll help you choose the perfect location and use the most advanced, high-end equipment during filming.
Our camera operators are highly professional and have experience shooting in the USA.
If you value your time or don’t yet have a solid video concept, our skilled and experienced producers will be happy to assist you.
We look forward to working with you! 😊
Translator of the Aricle:
Patrícia Truchlíková, DiS. art.
