How much does it cost to shoot a commercial in the Czech republic? 7 Examples
Updated 12/02/2025
How much does it cost to shoot a commercial in the Czech Republic?
We will tell you all in this article!
Of course, the price of advertising depends ony many factors like the length of the video, the number of actors and the extras, the film equipment, etc.
To illustrate this, we chose different types of ads, whether a social media spot, a cinema ad or an animation, to give you the best idea of how much advertising costs in Markusfilm.
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1) TV commercial for toy store Bambule
Number of filming days: 1
Location: Playground in Prague 6 (necessary to secure space)
Number of performers: 4 (main character and children) + securing rights and contracts
Number of people in the crew: 5 (director, 2 cameramen, production, makeup artist)
Does the video contain any special effects (explosions, smoke, complex animations)? Yes, it is 3D modeling of objects, very complex work.
Price of the video including preparation, location, fees for actors, post-production and rental of equipment: 6000 €
2) Safety spot for the Railway Administration
Number of filming days: 1
Location: Railway crossing near Beroun
Number of performers: 4 (2 actors, 2 extras, casting and selection of people was on the client's side), the video features influencer Natyla, who has over 350,000 subscribers on YouTube
Number of people in the crew: 6 (director, 2 cameramen, sound engineer, production, makeup artist)
Does the video contain any special effects (explosions, smoke, complex animations)? Yes, it involves 3D modeling of objects, very complex work.
Price of the video including preparations, fees, post-production and equipment rental: 6000 €
3) Recruitment video for G4S company (now Brink´s)
Number of shooting days: 1
Location: Prague, Holesovice
Number of actors: 4
Number of crew: 3 (2 cameramen, director)
Does the video contain any special effects (Explosions, smoke, complex animations)? Yes, it contains a car explosion and a machine gun fire.
Note: We wrote the scenario. We got 3 actors, including the well-known czech YouTuber Petr Brunner, with over 280,000 subscribers.
Price of video including preparations, fees for actors, postproduction and rental of equipment: 3800 €
3) Animated advertising for e-shop Trenýrkárna.cz
Note: We wrote the animation scenario according to the sent voiceover of actor Petr Rychlý.
Price of animation including drawing characters, environment and scenario preparation: 2500 €
4) Titanic Exhibition trailer
Number of shooting days: 1
Location: Slovakia, Bratislava
Performers: 5 (extras provided by the client)
Number of crew: 2 (cameraman, producer)
Does the video contain any special effects (Explosions, smoke, complex animations)? Yes, at the beginning there is a very simple visual animation.
Note: The trip to Bratislava and back was more expensive, so it was necessary to be there the day before.
Price of the video including preparations, fees, transport, postproduction and rental of equipment: 2800 €
Cash crew - campaign on YouTube, 20 episodes, 3 series
Number of shooting days: 20
Location: Prague
Performers: 20 (3 moderators - Diana, Anna and Vojta, guests: Olympic winner David Svoboda, YouTubers Mesha, Lukefry, Dominik Port, Natyla, blogger Do Thu Trang, finance experts from CNG, NGOs, marketing experts and other guests )
Number of crew: 5 (director, 2 cameramen, sound engineer, production)
Does the video contain any special effects (Explosions, smoke, complex animations)? The whole video contains many animations of images, captions, etc.
Note: The series has reached over 2 million views on YouTube and has won several prestigious awards such as Internet Effectiveness Awards 2018 - Content Marketing, IMC Czech Awards 2018 - Digital Idea, IMC Czech Awards 2018 - Social Networks and Branded Content.
The script was written by the client. It was up to us to find locations, moderators, set up a shooting schedule, shoot everything, edit and finish animations.
Price including preparations, royalties, postproduction, and rental of technology: A similar 20-part campaign would cost about 20,000 €. It's about 3 hours of videos, which is like one long feature film. :)
Examples of Cash crew videos: