How much does it cost to shoot a commercial?
How much does it cost to shoot social media ad, cinema ad, e-shop animations, or even a YouTube campaign with many videos?
We will tell you all in this article!
Of course, the price of advertising depends ony many factors like the length of the video, the number of actors and the extras, the film equipment, etc.
To illustrate this, we chose different types of ads, whether a social media spot, a cinema ad or an animation, to give you the best idea of how much advertising costs in Markusfilm.
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Christmas commercial for Bohemia Chips
Number of shooting days: 1
Location: Prague Main railway Station
Number of extras: 8 (we have selected people from our casting database)
Number of staff: 6 (4 cameramen, director, production)
Does the video contain any special effects (Explosions, smoke, complex animations)? It doesn't contain, it's just about editing and adding music.
Price of the video including preparations, fees for extras, postproduction and rental of equipment: 1600 €
Recruitment video for G4S
Number of shooting days: 1
Location: Prague, Holesovice
Number of actors: 4
Number of crew: 3 (2 cameramen, director)
Does the video contain any special effects (Explosions, smoke, complex animations)? Yes, it contains a car explosion and a machine gun fire.
Note: We wrote the scenario. We got 3 actors, including the well-known czech YouTuber Petr Brunner, with over 280,000 subscribers.
Price of video including preparations, fees for actors, postproduction and rental of equipment: 1800 €
Cinema advertisement for energy drink Rockstar
Number of shooting days: 1
Location: Prague, Vitkov, Holesovice and other locations
Number of performers: 3 (BMX riders, secured by the client)
Number of crew: 3 (2 cameramen, director)
Does the video contain any special effects (Explosions, smoke, complex animations)? It doesn't contain, it's just about editing and adding music.
Note: A film crane and a lot of GoPro cameras were used in this commercial. That made the video a little more expensive.
Price of the video including preparations, fees, postproduction and rental of equipment: 1400 €
Animated advertising for e-shop Trenýrkárna.cz
Note: We wrote the animation scenario according to the sent voiceover of actor Petr Rychlý.
Price of animation including drawing characters, environment and scenario preparation: 800 €
Titanic Exhibition trailer
Number of shooting days: 1
Location: Slovakia, Bratislava
Performers: 5 (extras provided by the client)
Number of crew: 2 (cameraman, producer)
Does the video contain any special effects (Explosions, smoke, complex animations)? Yes, at the beginning there is a very simple visual animation.
Note: The trip to Bratislava and back was more expensive, so it was necessary to be there the day before.
Price of the video including preparations, fees, transport, postproduction and rental of equipment: 800 €
Advertising with YouTubers for the ALBI board game "Do you know me?"
Location: Prague
4 actors (Youtubers Nejfake, Ati, Markus, Diana)
Number of crew: 1 cameraman
Does the video contain any special effects (Explosions, smoke, complex animations)? A few simple animations.
Note: We wrote the script. The video was shot in order to reach the target group of 12-18 years and ensure the highest number of views and clicks to the board game on e-shop. The video has over 1.7 million views on YouTube!
Price of video including preparations, royalties, postproduction and rental of technology: A similar video would cost around 800-1000 €
Cash crew - campaign on YouTube, 20 episodes, 3 series
Number of shooting days: 20
Location: Prague
Performers: 20 (3 moderators - Diana, Anna and Vojta, guests: Olympic winner David Svoboda, YouTubers Mesha, Lukefry, Dominik Port, Natyla, blogger Do Thu Trang, finance experts from CNG, NGOs, marketing experts and other guests )
Number of crew: 5 (director, 2 cameramen, sound engineer, production)
Does the video contain any special effects (Explosions, smoke, complex animations)? The whole video contains many animations of images, captions, etc.
Note: The series has reached over 2 million views on YouTube and has won several prestigious awards such as Internet Effectiveness Awards 2018 - Content Marketing, IMC Czech Awards 2018 - Digital Idea, IMC Czech Awards 2018 - Social Networks and Branded Content.
The script was written by the client. It was up to us to find locations, moderators, set up a shooting schedule, shoot everything, edit and finish animations.
Price including preparations, royalties, postproduction, and rental of technology: A similar 20-part campaign would cost about 20,000 €. It's about 3 hours of videos, which is like one long feature film. :)
Examples of Cash crew videos:
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