Company video, or how to effectively engage clients or business partners
A few numbers for the start ...
... did you know that business video websites are up to 50x more likely to appear on the first page when searching on Google?
Or that about 20% of people read the text on your site, but if you have the same content communicated by video, it reaches up to 80% of visitors?
In addition, it forces visitors to stay on the page for up to 2 minutes longer. And what could you like the most? That the video will increase the chances of people buying or ordering your services from you, by up to 65%.
What is a corporate video?
Corporate or corporate video presents the company in the best light.
It can briefly show what technological procedures the company uses, what the corporate culture is, carry out warehouses or production and introduce a whole team of experts.
Nowadays, when online marketing reigns supreme, a corporate video is an indispensable part of the presentation of every small company and international corporate and can differentiate you from the competition.
Audio-visual presentation is an absolute must.
It primarily serves in B2B business to build a brand, but often also affects the final customer. The impression you have on your surroundings as a company also affects whether another company wants to cooperate with you, but also whether an ordinary mortal will want to order your products or services from you.
What can company video be used for?
Today, video is a versatile way to send information. Therefore, it is possible to use a company video for both external and internal communication of the company.
First of all, the company presents itself externally with the company's video. And it doesn't have to be just a video posted on the company's website. Recently, although classic communication channels have surpassed campaigns on social networks such as YouTube or Facebook, the video can also be used in other communication.
How about donating a flash drive with your company's logo to your potential partner as a souvenir, where there will be a short and appropriate video presentation? The video can also be used for email communication or sending newsletters.
In internal communication, it is then possible to use the company's video for HR needs, to recruit new employees, as well as training videos, OSH instructions, motivational videos, news videos and recordings of company events.
Present yourself differently!
Tired of creating new and new PowerPoint presentations for every tender or establishing contact with the client, which no longer have a chance to surprise you with anything?
Try to cooperate with us and film a company video! This will set you apart from the competition and give you an advantage.
At Markusfilm, we create corporate videos with an individual approach. We know how to engage the target group so that the effect is long-lasting. We work with the latest technological equipment, so the quality of the final video is perfect.
We have shot company videos for major Czech companies and we look forward to working with you.
CONTACT US and we will create a customized video that will best portray your business in the eyes of your clients and potential partners.
We are looking forward to collaborating with you! :)
Article author:
Mgr. Diana Walsh,
production studios Markusfilm
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