How to make a viral video?
Updated 31.3.2025
Although there is no exact recipe for creating a successful viral video that breaks viewing records, there are many ways to help a video go viral. Today, we will share a few practical tips on how to achieve that.
1. Creativity
A successful viral video should have a good idea and humor to surprise and entertain viewers.
It’s essential to get quality props, costumes, actors, and a location.
Do you remember the "baby Satan" that scared people on the streets of New York?
Who would have thought that there would be a fake baby in the stroller, right? :)
A good idea and creativity took this video to tens of millions of views at minimal cost. Here's the viral video for you to watch.
2. Unusualness
Do you remember when Jean-Claude Van Damme did a split between two Volvo trucks?
Why does this video have tens of millions of views?
Because it's insane!
A Hollywood star and an interesting idea are a good foundation for a viral video.
Additionally, the video became the subject of countless parodies, ensuring its further spread and reach on social media.
Here is an example:
3. Contemporary Topic
A video can also gain views by reacting to a topic that is currently being discussed in society.
The best strategy is to choose a somewhat controversial topic, as this will improve overall viewership. The video will attract both supporters and critics.
Both groups will comment on or even share the video, helping it gain even more views and reach.
Reactions from YouTubers on current social topics always have high viewership because people can easily identify with them.
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4. Stereotypes
"Stupid comments from guys, stupid comments from girls, stupid comments from people in Prague, stupid comments from Czechs on vacation..."
Do you remember that famous series by Viral Brothers?
What do you think all these videos have in common?
Yes, it's stereotypes! People relate better to stereotypical portrayals of society and accept the video as their own.
That’s why sketches like "what a girl says on a date" or "how a guy sees a date" are so successful.
Even though they are often simple or even silly, they break viewership records because they stereotype familiar situations.
We know the other ingredients needed to create a successful viral video.
In fact, our video for the board game "Znáš mě?" (Do You Know Me?) has already reached over 1.8 million views. We can’t guarantee anything, but luck certainly favors preparation.
Feel free to contact us, and we look forward to hearing from you!
Let us shoot a video for you that will gather views, reactions, and help you achieve your goals!
We are also happy to advise on improving your YouTube channel or offer a phone consultation.
Contact us!
We look forward to working together!
BONUS: Case Study - ALBI
For the company Albi, we shot an ad for the board game "Znáš mě?" with just a better home camera and minimal production. The video had a suitable thumbnail, good description, tags, and included influencers. Additionally, after analyzing the target audience for the board game, we wrote a script that was bound to work.
To this day, the ad has reached 1.6 million views and thousands of clicks to the online store, all for a fraction of the cost compared to large productions. We’ve made dozens of similar ads for companies like Rockstar, Bohemia Chips, Trenýrkárna.cz, Kytary.cz, and others.
Author of the article:
Mgr. Marek Dvořák
Owner of Markusfilm Studio
marek.dvorak@markusfilm.com
+420 736 427 252
Translator of the article:
Patrícia Truchlíková, DiS. art.
