How to build a YouTube channel that brings in new customers?
Updated 2. 12. 2024
YouTube has become an indispensable tool for acquiring new customers and building brand awareness.
We focus on how to fully exploit this potential and create a channel that brings real results.
Here's how to build a YouTube channel that is effective and brings in new customers.
Enjoy reading! :)
YouTube as a key channel for content marketing
YouTube is not just a video-sharing platform; it is an incredibly powerful tool for content marketing.
It helps brands build awareness, build trust, and attract new customers. Here are the main reasons why you should consider YouTube for your marketing strategy:
Wide reach: YouTube has over 2 billion monthly active users.
Long-lasting content: Video content has a long lifespan and can generate traffic months or years after publication.
SEO benefits: Well-optimized videos can appear in Google search results, increasing your visibility.
Engagement: Video content attracts attention and increases user engagement.
Planning a YouTube Channel for Business
If you’re planning to create a YouTube channel for your small business, there are a lot of things to consider. Here are some key questions to ask yourself:
Creating and editing video content: Do you know how to create and edit video content for YouTube? Professional-looking videos require certain skills and equipment.
Advertising and promotion: Do you know how to promote your YouTube channel online, or are you comfortable paying for ads? Effective promotion is key to growing your channel.
Content source: Where will your video content come from? Will you film yourself and your employees, or will you need to hire an animator to film your videos for you? Having a clear strategy around content creation will help you maintain consistency and quality.
10 Tips to Optimize Your YouTube Channel for Success
Optimizing your YouTube channel is a key step to achieving success on the platform. Here are our 10 tips to maximize your channel’s potential and ensure it delivers the results you want.
1. Quality Content
Quality content is the foundation of a successful YouTube channel. Your videos should be informative, entertaining, and professionally produced. Invest in a good camera, microphone, and video editing software. It’s also a good idea to remember that the first 15 seconds are the most important.
2. Keyword Optimization
Do thorough keyword research and incorporate them into your video titles, descriptions, and tags. This will help increase your videos’ visibility in search results.
3. Attractive Thumbnails
Thumbnails are the first thing users will see when they come across your video. Create attractive and eye-catching thumbnails that grab attention and encourage users to click through.
4. Detailed Descriptions
Video descriptions should be detailed and contain relevant keywords. State what the video is about, and include links to other relevant content, websites, or social media.
5. Playlists
Create playlists that organize your videos into thematic groups. This will improve user curiosity and increase the likelihood that viewers will watch more of your videos.
6. Posting Regularly
Consisting in posting is key to keeping your subscribers engaged. Create a posting schedule and stick to it. Regularity helps build expectations and loyalty among your followers.
7. Audience Communication
Engage in communication with your audience. Respond to comments, both positive and negative, and ask for their opinions and suggestions. This helps build a community and increase engagement.
8. Cross-Promote
Promote your YouTube channel on other social networks such as Facebook, Instagram, Twitter, and LinkedIn. This will increase the reach of your content and bring new followers to your channel.
9. Performance Analysis
Regularly analyze the performance of your channel using YouTube Analytics. Track metrics like views, watch time, engagement rate, and audience demographics. This information will help you optimize your content and strategy.
10. Call to Action
Don’t forget to add calls to action (CTAs) to your videos. Encourage viewers to subscribe to your channel, share your video, leave a comment, or visit your website. CTAs help increase engagement and support the growth of your channel.
You can also learn a lot about building a corporate YouTube channel in a very packed lecture by Marek Dvořák HERE:
Optimizing your YouTube channel is a long-term process that requires strategy, patience, and constant improvement. By following these 10 tips, you can increase your channel’s visibility, audience engagement, and greater success on the platform. Be creative, analyze your results, and constantly adjust your strategy to achieve the best possible results. Or, you can leave it all to us.
Your videos should be informative, entertaining, and professionally produced
It’s important to choose the right and catchy YouTube channel name
Choosing the right and catchy YouTube channel name is a crucial step to achieving success on the platform. Your channel name is not just an identifier; it’s a key element of your brand that influences how potential viewers and subscribers will perceive you. The reasons below explain why it’s important to give your name enough attention and care.
1. First impression
Your channel name is one of the first things viewers will notice. An interesting and catchy name can pique curiosity and attract the attention of potential viewers. In the first few seconds, they will form an opinion on whether your channel is worth exploring.
2. Easy to remember
A quality channel name should be easy to remember. Viewers who can easily remember your name are more likely to come back to you and recommend you to their friends and acquaintances. This can lead to organic growth of your audience.
3. Branding
A channel name is an integral part of your branding. It should reflect your personality, content, and the values you want to convey to your viewers. Consistent branding helps build trust and loyalty with your audience.
4. SEO and searchability
A well-chosen channel name can improve your visibility in search engines. Using relevant keywords in your channel name can increase the chances of your channel appearing in search results on YouTube and Google. This can lead to more views and subscribers.
5. Relevance to content
The name should be relevant to the content you create. Viewers should be able to easily guess what your content is about from the channel name. This helps attract the right audience who are interested in your type of content.
6. Professionalism
A well-chosen channel name exudes professionalism and care. Viewers perceive professional-looking channels as trustworthy and high-quality, which can increase their engagement and willingness to subscribe.
7. Competitive advantage
A unique and original name can give you a competitive advantage. In the crowded YouTube space, a unique name can help you stand out and differentiate yourself from other channels in your niche.
8. Emotional impact
A channel name can also have an emotional impact on viewers. A catchy and positive name can evoke positive emotions and attract viewers who will have a positive relationship with your channel.
9. Legal Issues
Choosing the right name can also help you avoid legal issues like trademark infringement. It’s important to check if the name is already being used by other brands or channels before making a final decision.
10. Future Growth
When choosing a name, it’s important to think about the future. Choose a name that will remain relevant as your channel grows and develops. A flexible name will allow you to expand your content without having to rebrand.
Choosing the right and catchy YouTube channel name is key to long-term success. Think carefully about your name so that it’s catchy, memorable, relevant to your content, and supports your brand. This will increase your chances of attracting and retaining viewers, which is essential for growing your YouTube channel.
Our Services:
We will build your YouTube channel
turnkey
Building a successful YouTube channel takes time, strategy and expertise. We offer complete services that include everything you need to succeed:
Concept and strategy: Together we will come up with a concept and content strategy that will match your brand and goals.
Content creation: We will professionally shoot and edit videos that will engage and inspire your audience.
Optimization and SEO: We will optimize your videos for search engines to make them easily discoverable.
Publishing: We will upload and publish videos to your YouTube channel in accordance with the content plan.
Promotion and engagement: We promote your videos and help increase user engagement.
Case Study: Success with UOL
We have helped build YouTube channels for companies like UOL that bring in new customers and work great as an HR channel. Thanks to our strategy and content creation, UOL not only gained new clients, but also increased brand awareness and improved internal communication.
Multi-channel Content: Maximize Efficiency
One of the benefits of video content is its flexibility. You can easily transfer and use the content you create on other platforms, such as Instagram Reels, TikTok, Facebook, and other social networks. This will increase the reach of your content and gain more customers across different channels.
All Without Work: Complete Services
Turnkey
We know that your time is valuable. That's why we offer turnkey services so you don't have to worry about any details. We take care of everything - from content creation to publishing and promotion. You can focus on your business, and we'll make sure your YouTube channel grows and brings in new customers.
Do you want to use the potential of YouTube for your business? Contact us and together we will build a channel that will bring real results. With our experience and expertise, your YouTube channel will be not only attractive but also effective. Be visible, gain new customers and increase your brand awareness with our services.
info@markusfilm.com
Article author: Stacy Farská
Production Markusfilm
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